How to write a title people click
- The keyword first. “Handmade leather shoes in Austin” beats “Welcome to My Store”.
- What makes you different. 24-hour delivery, price, warranty, the city.
- A different one for each page. Two pages with the same title compete with each other.
- No stuffing. Repeating the keyword three times doesn't help; it makes Google rewrite the title.
And a description that convinces
Think of it as ad copy: say what the person will find on your page, why you, and what to do next. End with a call to action (“pick your size”, “get a quote”) before the cut.
Not sure which keyword to use? SEOClave shows how many people search each one and how hard it is to rank. And if the page doesn't show up at all, read why your website isn't showing up on Google.