The opportunity score
Our 0–100 number that tells you whether you can get into the top 10, and why.
The opportunity score looks at the top 10 Google results for a search and counts how many are weak: results a small site with a good page could beat. It goes from 0 to 100 and always comes with its reasons spelled out.
A result is weak if
- it's a forum (Reddit, Quora…): people didn't find a good answer, or
- it is not a big domain (Wikipedia, YouTube, Amazon, major media, government, universities), it is not the brand being searched and it does not have the keyword in its title.
What takes points off
- −15 if Google shows an AI Overview at the top: fewer clicks get through.
- −10 if there's a featured snippet: the first spot takes almost everything.
60 to 100
- Level
- Good
- What it means
- There are clear gaps: a page built for that search has a real chance.
30 to 59
- Level
- Medium
- What it means
- It's doable, but you need the best page in the top 10 and patience.
0 to 29
- Level
- Hard
- What it means
- It's taken by brands, big media or the searched brand itself.
| Score | Level | What it means |
|---|---|---|
| 60 to 100 | Good | There are clear gaps: a page built for that search has a real chance. |
| 30 to 59 | Medium | It's doable, but you need the best page in the top 10 and patience. |
| 0 to 29 | Hard | It's taken by brands, big media or the searched brand itself. |
The score doesn't measure each domain's authority. Always read it together with the keyword's difficulty.
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