The five search modes
Ideas, Long tail, Measure a list, Top 10 and Domain: when to use each one.
Ideas
- What you type
- Up to 20 seeds, one per line
- What you get
- Keywords on the same topic according to Google, even if they don't contain your seed
- Use it to
- Discover what else people talk about in your niche
Long tail
- What you type
- One keyword
- What you get
- Searches that contain your keyword
- Use it to
- Find longer phrases that are easier to rank for
Measure a list
- What you type
- Up to 700 keywords, one per line
- What you get
- Volume, CPC, difficulty and intent for each one
- Use it to
- Choose between keywords you already have
Top 10
- What you type
- One keyword
- What you get
- Who ranks on Google today, related questions and the opportunity score
- Use it to
- Know whether you can compete before you write
Domain
- What you type
- A domain, for example yoursite.com
- What you get
- The keywords it ranks for in positions 1 to 30, with the URL
- Use it to
- See what works on your site or a competitor's
| Mode | What you type | What you get | Use it to |
|---|---|---|---|
| Ideas | Up to 20 seeds, one per line | Keywords on the same topic according to Google, even if they don't contain your seed | Discover what else people talk about in your niche |
| Long tail | One keyword | Searches that contain your keyword | Find longer phrases that are easier to rank for |
| Measure a list | Up to 700 keywords, one per line | Volume, CPC, difficulty and intent for each one | Choose between keywords you already have |
| Top 10 | One keyword | Who ranks on Google today, related questions and the opportunity score | Know whether you can compete before you write |
| Domain | A domain, for example yoursite.com | The keywords it ranks for in positions 1 to 30, with the URL | See what works on your site or a competitor's |
Tips
- With Ideas, a very short seed (“boots”) drifts far. Two or three words give more useful ideas.
- In Domain, positions 11 to 30 are your quick wins: you're almost on page one.
- Don't use operators like site: or intitle:. Type the keyword the way people type it.
- The Top 10 can be desktop or mobile: results differ a little between the two.
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