Your first keyword search

1. 1Open Keywords with your account.
2. 2Choose the Ideas mode and type your topic in two or three words, for example “steel toe work boots”.
3. 3Pick the country and language of your customers (not yours) and how many rows you want.
4. 4Before searching you'll see how many credits it costs. If you already paid for it in the last 30 days, it says “Free”.
5. 5Press Search. Sort by volume, filter by maximum difficulty or by intent.
6. 6Pick a keyword you like and press its top 10 button: you'll see who ranks today and the opportunity score.
7. 7Tick the keywords you want and press Save N to the project: they go into your project with their data, without paying again.

Not sure what a column means? Tap the ⓘ next to it: it explains it in one line.

A tip to get started

Look for keywords with decent volume, low difficulty and an intent that fits your page: commercial or transactional if you sell, informational if you're writing a guide. Then check the top 10 to make sure it isn't all big brands.