SEO glossary
SEO terms, explained in one line.
| Term | What it is |
|---|---|
| SEO | What you do so Google shows your site higher up without paying for ads. |
| Keyword | What a person types into Google. It can be one word or several. |
| Long tail | Long, specific searches with less volume and less competition: “steel toe work boots size 10 wide”. |
| Volume | How many times a month a keyword is searched. |
| CPC | Cost per click: what an advertiser pays for each click on Google Ads. |
| Difficulty (KD) | From 0 to 100, how hard it is to get into the organic top 10. |
| Search intent | What the searcher wants: to learn, compare, buy or go to a specific site. |
| SERP | Google's search results page. |
| Top 10 | The first ten organic results: page one. |
| Organic | A result Google shows without anyone paying for it. |
| AI Overview | The AI-generated summary Google shows at the top for some searches. |
| Featured snippet | The boxed answer Google puts before the first result. |
| Title tag | The blue text of a result on Google. You set it on your page. |
| Meta description | The grey text under the title on Google. |
| H1 | A page's main heading. |
| Canonical | A tag that tells Google which version of a duplicated page is the right one. |
| noindex | An instruction asking Google not to show a page. |
| robots.txt | A file that tells crawlers which parts of your site they can read. |
| Sitemap | A list of your site's pages so Google can find them. |
| Alt text | A description of an image for Google and for people who can't see it. |
| Indexing | Google storing your page so it can show it in its results. |
| Backlink | A link from another website to yours. |
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